What is augmented reality?

Augmented Reality (AR) consists in overlaying computer-generated images with a user’s view of the real world. These virtual assets can be 2D or 3D images, sound, videos…

An augmented reality experience is often delivered by a smartphone or tablet application. The mobile device generates the static or interactive virtual assets and overlays them on what is being captured by the mobile device’s camera.

The notion of mixed reality was brought up in the recent years and consists in a mix of virtual reality and augmented reality. Mixed reality can be experienced with head-mounted displays such as Microsoft HoloLens.

How can augmented reality be used in business?


AR can be used in construction – ie: maintenance, site supervision. It is sometimes used in real estate to help visualize future renovation projects.

Education & Training

Augmented reality can be used to display a hologram of a human organ during biology class or a vehicle engine during a mechanical engineering lesson. The technology makes education much more engaging and entertaining.


AR can be used to enhance tourism experiences and become a very efficient tour guide. The technology can give contextualized information about a place, a piece of art, a monument…


Demonstrating a product in AR can be very convincing. This is the approach we took with Decathlon to help their customers preview different sizes of trampolines in true scale in their garden to be sure they make the right purchase.


Augmented reality is sometimes used for prototyping, training, maintenance on high risk industrial sites… There are many different applications of the AR technology in the field of industry!


Let’s not forget that augmented reality can be a wonderful medium of storytelling! Pokemon GO is one of those hits that has lead the way for the whole video game publishing industry pushing new creative boundaries.

Tailored AR solutions

We create augmented reality solutions tailored to your needs. We have been experts in immersive technologies since 2009 including now standard “markerless” frameworks such as ARKit (Apple) and ARCore (Google). We can also create augmented reality and more generally image recognition applications in fully web-based environments.

When virtual reality is often chosen for its great experiential dimension, augmented reality is generally the best option for more pragmatic and utilitarian applications, even though the success story of mobile game Pokemon GO! is the perfect counter-example. At V-Cult we have already worked with several major French retailers to enhance their customer journey through our tailored augmented reality solutions.

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