VR Live Streaming

We were approached by Balmain to give their fans the opportunity to attend the fashion show live and in virtual reality. The event dedicated to the Women Spring – Summer 2019 collection was a world first. What was the result of an exclusive partnership with Facebook was the very first fashion show to be broadcast live from several 360° cameras and in VR.

We produced the exclusive live stream with 3 Obsidian 360° cameras by Chinese manufacturer Kandao. These 360° cameras are currently among the most advanced on the market and provide a 5K rendering in live streaming. These cameras can also stream in stereoscopic mode but we didn’t opt for this in order to provide a fluid experience.

A 360° camera was placed near the 20-meter high balcony to give fans a global view of the wonderful suite of Hôtel de Ville de Paris. Another one was positioned at the front of the catwalk near the press pit. The third one was capturing the live action from the side giving fans the illusions to be seated right next to the VIP guests.

The Balmain VR experience was impulsed by the brand’s charismatic Art Director Olivier Rousteing and was produced in partnership with Facebook. The show was broadcast in exclusive on the social platform and was also available on the Facebook 360° application on Samsung Gear VR and Oculus GO.

Balmain also produced exclusive Oculus GO headsets customized by Olivier Rousteing himself. These devices were then shipped to a selection of influencers worldwide who couldn’t attend the event in Paris. There is a rumor that even Kanye West got his own Oculus GO Balmain special edition!