What is virtual reality?

Virtual reality (VR) simulates a user’s presence in a computer-generated virtual environment. It must not be confused with augmented reality which consists in superimposing virtual objects with our perception of reality. A VR experience is interactive when a user can interact with the virtual environment and its different virtual objects. VR artificially recreates a sensory experience – view, sometimes hearing, smell or touch through haptic technologies.

Two kinds of VR

“3 degrees of freedom” or “contemplative” VR is an immersive experience that enables a user to look around when “6 degrees of freedom” “real-time 3D” VR is truly interactive in the sense that a user can move and interact freely with the virtual space and its objects.

A virtual reality experience can be generated by a computer (PC VR) or a smartphone (mobile VR). PC VR is more convenient for real-time 3D as a computer has a much more powerful processor and graphic card than a smartphone. The head-mounted display is used as a peripheral screen connected to the computer. With mobile VR, the smartphone is slipped in a suitable mobile VR headset. Stand-alone devices have now been available for a couple of months and embed both computing power and visualization peripheral.

How is VR used in business?

Real estate and construction

Looking at a ground plan can make it very difficult to imagine how a future real estate project will look like. VR makes it is possible to simulate an accurate 3D environment of the future real estate project This way a buyer can visit his future home virtually prior to its construction.

Education and training

Immersive education VR makes it possible to visit Rome’s Coliseum like it was back then during the Roman empire as part of a history class, or to simulate a maintenance procedure on an industrial machine… possibilities are endless and very efficient!


Virtual reality can be used in retail in many different ways. It can be used for decision support – when designing a new point of sale – or to enhance customer journey – storytelling, product configurator…


Tour operators can create virtual tour guides and give an immersive preview of their best spots and hospitality facilities. It is possible to visit a hotel in the Caribbean, a monument… all remotely using the head-mounted display.


VR is being used in the field of industry in many different ways: site maintenance, professional training, computer-aided design, communication…


Virtual reality is a deeply interactive and experiential medium that is going to shape the future of how way we play video games, watch movies and socialize online .

Our tailored virtual reality solutions

We create virtual reality solutions tailored to your needs. We have been in immersive technologies since 2009 and experts in Unity3D and Unreal Engine. However our historic expertise is WebGL and we have been familiar with WebVR – VR experiences accessible natively in any web browser – for 4 years now.

Our tailored solutions are designed to deal with various business challenges. We help retailers improve their future point of sales by testing them in VR. We also use VR to help companies better train their staff. Some of our clients also reach out to us to enhance their customer journey with unforgettable immersive storytelling experiences.

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